Portfolio
Skookum Gear
Bike, Ski & Snowboard Shop
Brick and Mortar stores & Online
Services
Marketing, Content Creation and Graphic Design
The Down Low
I've been teaming up with the Skookum family since 2019. It all started with handling their social media, and soon enough, it evolved into a full-on partnership. I've been in charge of rolling out numerous marketing campaigns and keeping things fresh with regular graphic design work. From dropping new seasonal apparel designs to giving the whole business a facelift in 2022 with a rebranding. On top of that, I create all of their engaging photo and video content on a weekly basis. It's been quite the journey. Together, we've been cooking up a mix of socials, marketing, and design that's been turning heads and getting noticed.
Full-service Campaign
From the initial idea to design, through marketing to the final execution, I took the lead in orchestrating a collaborative campaign between Skookum and Mt.Begbie Brewery, resulting in the creation of a unique canned beer. The campaign was aimed at mountain bikers in B.C. and giving back to the trails with part of each can sale being donated to the building and maintenance of trails. With over 20,000 cans bearing the Skookum logo hitting the shelves, the campaign made a mark. The launch party saw over 150 people attend.
The design idea was inspired by a photo I had taken of a Skookum employee and combining that with a never-ending summer feel.
The Nest // Eagle Pass Lodge
Restaurant & Lodge
Services
Marketing, Content Creation and Graphic Design
The Down Low
I started working with The Nest restaurant in their second year of service. Again, I was brought on to help grow general awareness and sales through social media marketing and this quickly developed into a full-service contract. The first step was to rebrand/redesign the existing logo to something that aligned more accurately with their causal fine dining aesthetic. Next step, was to grow general awareness within the local community as the restaurant is situated on the outskirts of town so relies heavily on digital marketing. Some strategic paid campaigns and engaging organic posting grew this fast. Content creation that included a mix of high-resolution food photography and authentic videography featuring members of staff was a key recipe here.
Excited to continue my relationship with The Nest crew and grow the brand exponentially in the years to come!
Audience Growth Campaign
I harnessed the power of collaboration and giveaways to create and successfully run a growth campaign with numerous other brands including The Strait & Narrow, Pacific Sands, and Vessi. This giveaway grew the Eagle Pass Lodge Instagram audience by 790%. Taking them from 1900 followers to 17k. Couldn't have asked for better results with this one!
Golf Revelstoke
Golf Course
Services
Marketing & Content Creation
The Down Low
After developing a deep passion for everything to do with golf, it only seemed appropriate to start working within that industry. Building off an already existing social media presence, I created a content and posting plan that would boost engagement and general awareness. The plan saw a 25% follower growth in its first year. Maintaining a healthy balance of authentic relevant narratives and visually compelling content ensured a captivating and genuine connection with the audience.
