Portfolio

Skookum Gear

Bike, Ski & Snowboard Shop

Brick and Mortar stores & Online

Services

Marketing, Content Creation and Graphic Design

The Down Low

I've been teaming up with the Skookum family since 2019. It all started with handling their social media, and soon enough, it evolved into a full-on partnership. I've been in charge of rolling out numerous marketing campaigns and keeping things fresh with regular graphic design work. From dropping new seasonal apparel designs to giving the whole business a facelift in 2022 with a rebranding. On top of that, I create all of their engaging photo and video content on a weekly basis. It's been quite the journey. Together, we've been cooking up a mix of socials, marketing, and design that's been turning heads and getting noticed.

Full-service Campaign

From the initial idea to design, through marketing to the final execution, I took the lead in orchestrating a collaborative campaign between Skookum and Mt.Begbie Brewery, resulting in the creation of a unique canned beer. The campaign was aimed at mountain bikers in B.C. and giving back to the trails with part of each can sale being donated to the building and maintenance of trails. With over 20,000 cans bearing the Skookum logo hitting the shelves, the campaign made a mark. The launch party saw over 150 people attend.

The design idea was inspired by a photo I had taken of a Skookum employee and combining that with a never-ending summer feel.

Flourish Bakery

Bakery, Coffee Shop & Eatery

Services

Marketing, Content Creation and Rebranding

The Down Low

I joined the Flourish team during a period of major growth, as they prepared to move locations and scale their offering. This transition created the perfect opportunity to evolve the brand. Working closely with the team, I refreshed and modernized the visual identity to better reflect their expanded menu, elevated space, and the direction of the business.

Alongside the rebrand, we began creating consistent, organic content that aligned with the new visual and brand voice. This included authentic video content and behind-the-scenes storytelling, documenting the journey from build-out to opening day and helping bring the community along for the ride. We also supported this with paid social campaigns to extend reach, build awareness, and drive momentum around the launch of the new location.

Whether you’re gluten-free or not, Flourish has become a go-to spot in Revelstoke for great coffee, food, and I would highly recommend visiting!

Golf Revelstoke

Golf Course

Services

Marketing & Content Creation

The Down Low

After developing a deep passion for everything to do with golf, it only felt natural to begin working within the industry. Building off an already established social media presence, I developed a strategic content and posting plan designed to increase engagement and overall brand awareness. This approach resulted in a 25% increase in followers within the first year.

To further support organic growth, we introduced consistent paid social campaigns to extend reach beyond existing audiences, strengthen brand recognition, and position Revelstoke as a go-to golf destination. Maintaining a thoughtful balance of authentic, relevant storytelling and visually compelling content helped create a genuine and lasting connection with the audience.

Spruce + Arrow

Interior Design Studio

Services

Content Creation and Rebranding

The Down Low

After developing a deep passion for everything to do with golf, it only felt natural to begin working within the industry. Building off an already established social media presence, I developed a strategic content and posting plan designed to increase engagement and overall brand awareness. This approach resulted in a 25% increase in followers within the first year.

To further support organic growth, we introduced consistent paid social campaigns to extend reach beyond existing audiences, strengthen brand recognition, and position Revelstoke as a go-to golf destination. Maintaining a thoughtful balance of authentic, relevant storytelling and visually compelling content helped create a genuine and lasting connection with the audience.